Fieldays help keep NZ's place as a world farming leader

Last updated 13:15 10/06/2014
Waikato Times

With Fieldays, held at Mystery Creek in Waikato, kicking off on Wednesday, CEO Jon Calder discusses the benefits the iconic agricultural show delivers not only to New Zealand but also to the world.

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The 46th New Zealand National Agricultural Fieldays will showcase how farmers can harness resources and manage them so they can maintain their place among the worlds agricultural producers.

Its 2014 premier feature - Managing resources for a competitive advantage - centres around resource management while maintaining New Zealand's advantage over other agricultural producers, our ability to convert grass and other resources into protein.

This year's Fieldays opens tomorrow at the Mystery Creek Events Centre in Hamilton and runs through until Saturday.

Last year's Fieldays saw more than 125,000 people attend and carry out business with 900 exhibitors representing the best of New Zealand's agriculture industry.

Fieldays chief executive Jon Calder said their biggest challenge was to make sure the event stays relevant and connected. That can only be done by adapting and changing with New Zealand agriculture and with the primary sector.

"The easiest way to sum that up is that we absolutely know that what served us well and got us here over the last 45 years won't be what takes us forward for another 45."

He said Fieldays was more than just a farm show - it was an agribusiness expo, a window into what they believe is one of the most innovative, forward thinking agricultural economies in the world.

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