Fieldays 2013 is coming

02:29, Jun 05 2013

Getting Down to Business in the Global Economy is the theme for the 45th Fieldays being held between June 12-15.

National Agricultural Fieldays says its 45th event will showcase New Zealand's unique position as an innovative agribusiness-driven economy that can help feed the world.

Fieldays chief executive Jon Calder said New Zealand is uniquely placed to capitalise on the growing international demand for food, protein and agricultural expertise.

''We are acknowledged as one of the most innovative, forward thinking agricultural economies in the word. We are excited to be able to provide a platform...for New Zealand agribusiness to showcase its capability and innovation, demonstrating to the New Zealand and the world why we are international leaders in pastoral farming.''

The new Mystery Creek Events Centre headquarters was completed well before the June event. Calder said six areas have been renovated to improve and increase pedestrian flow, while creating an extra 2000sqm of exhibition space.

The popular Kiwi's Best feature has been renamed Kiwi's Best Kitchen, and doubled in size.

Next year it will feature a beverage section for New Zealand beers, wines and spirits.

The innovation centre has been developed into a bigger greenhouse for local innovations, creating a way for inventors to take the next step to international exporting.

''This fits with the premier feature global theme and the Government's initiative to increase the contribution of exports to the economy from 30 per cent to 40 per cent of GDP by 2025,'' said Calder.

New relationships with organisations in China and India will create fresh opportunities for exhibitors and innovation entrants, he said. The prospectus can be downloaded from www.fieldays.co.nz.

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Waikato Times