Fairfax field days to feed rural news appetite

02:26, Mar 12 2014

A bigger and better Central Districts Field Days (CDFD) at Feilding will be covered with updates of online, print and video news by hosts Fairfax Media at its interactive site.

The K27 site featuring an open newsroom will operate from tomorrow over the three-day event for visitors to see the latest rural media content by reporters from the AgriMedia and Manawatu Standard teams.

The site features competitions and television screens highlighting the latest in rural news on this website.

Fairfax head of rural content, Tim Cronshaw, said visitors would see members of the Fairfax team at work and the resulting news coverage appearing on the website via the site's television screens.

A strong Fairfax management, news and sales team would assemble at the site in recognition of the fieldays' importance on the rural calendar, he said.

''Any fieldays event is a magnet for farming journalists because of the many competitions, attractions and collection of farmers, exhibitors and rural people. To have this gathering of people at the same place and same time is a windfall for news people.''

The site showcases the NZFarmer website - Fairfax's home of rural content - which has gone from strength to strength since its launch last April.

Cronshaw said it had become obvious that rural and urban people alike had an appetite for farming news after the immediate success of the website had taken the company by surprise.

They seemed to appreciate the website's range of farming news and viewer hits had been maintained at a high rate.

On the website's reading menu are market reports, columns, live chats and more digital offerings. News sections have been split into dairy, beef, sheep, cropping, agribusiness, markets and advice with news coverage extending to other primary industry areas.

A fieldays section will be the home of the CDFD coverage with the best stories appearing on the main page.

The website ties in with the farming sections of nine daily mastheads, Straight Furrow and other rural publications owned by Fairfax, taking on the NZFarmer logo.

Farming coverage from a 15-strong team extends from the deep south to the far north.