Our woolly companions have given birth to a hot new Kiwi export, endorsed by Hollywood superstars such as Reese Witherspoon.
Sheep placentas sourced from prime New Zealand stock are being splashed onto the faces of celebrities, thanks to the efforts of a California dermatologist.
Dr Harold Lancer, dermatologist to the stars, offers facial treatments using placentas sourced from New Zealand sheep.
His celebrity clientele includes Victoria Beckham, Ellen DeGeneres and Michelle Williams, who are all devotees of his popular rejuvenation treatment and creams.
The products are said to tap into the power of stem cells, which are extracted from the placentas, mixed with gold flakes, then applied to the face.
Lancer emphasised how important it was the placentas were sourced from New Zealand sheep, as "they have no impurities in their system whatsoever".
"The stem cells we harvest are amniotic cells, which means no harm is caused to the animals,'' he told Britain's Daily Mail.
"The stem cells are preserved because they are full of rich nutrients that fight free-radical damage to the skin and make it more radiant."
Placentas are exported to suppliers by Hawke's Bay company Agri-lab, which has been in business since 1999.
The company also sells horse and deer placentas, prostate glands, and foetal blood.
Witherspoon was seen walking towards Lancer's clinic last weekend.