Fyfe named as Icebreaker chief executive

Last updated 08:09 28/05/2014
rob fyfe jeremy moom
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NEW ROLES: Icebreaker executive chairman Jeremy Moon with new chief executive Rob Fyfe.

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Former high-flying Air New Zealand boss Rob Fyfe has finally settled on a new job, taking over as chief executive of clothing company Icebreaker.

Fyfe has already served as executive chairman of the New Zealand-based retailer for nine months and has been on the board since 2012.

Present chief executive and company founder Jeremy Moon will swap roles with Fyfe, as well as becoming "creative director" of the business, the company said today.

Fyfe will officially take the reins from Moon at the start of next week.

Icebreaker said this week that it was moving the last remnant of its Wellington head office to a new Auckland HQ set to open in December.

Moon said he was "delighted" to have secured Fyfe as the new leader. Fyfe has previously admitted to having itchy feet after taking a year's sabbatical in 2013.

"It was a big decision for me to hand over our business to another CEO, but I've seen Rob's passion for what we are building at Icebreaker and I really admire his skills, especially with people," Moon said.

Fyfe said he was "excited and honoured" to have the opportunity to lead Icebreaker, which he described as the cleanest clothing company on the planet.

He previously said his future was in New Zealand and he was looking for a business with a strong local identity but the potential to perform on the global stage.

Icebreaker has 19 retail stores, more than 4000 wholesale customers, direct eCommerce channels and more than 400 employees worldwide.

Its sales have tripled in the last six years, and are forecast to exceed $200 million in 2014, with 80 per cent of these sales in Europe and North America.

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