Hallmark Cards jobs in limbo

Last updated 13:44 03/06/2014

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Hallmark job losses on the cards

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Hallmark has confirmed 106 staff members are in limbo as it prepares to outsource its New Zealand operations to another company.

Last week the greeting card manufacturer said it planned to break up its fully integrated model and partner with a local distributor.

Hallmark's Australasian managing director Russell Parker this morning confirmed 106 staff, mostly part-time, would be affected by the move.

"The intent is to transfer as many as possible to the new distributor," he said.

"We know there's no scenario where all jobs will [vanish]. It's simply matter of working out precisely how many."

Hallmark staff have been asked to give feedback on the changes before finding out their fate at the end of next week.

Parker said Hallmark had been negotiating with a potential partner, but could not name it yet.

"We're confident it's the right one," he said.

The company blamed the decision on local market factors and an attempt to control costs.

Parker himself is leaving Hallmark to become chief executive of Australian stationery retailer Kikki K, which has several stores here.

He said the decision to leave was unrelated to the restructuring of Hallmark New Zealand, and followed an unsolicited approach several months ago.

Parker had extended his notice period to stay on long enough to finish what he started, and would leave in July, he said.

Hallmark Australasia chief operating officer Shane Bonello will replace him as chief executive.

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