Wrapper rapt at expo exposure

Last updated 05:00 16/08/2014
 HAPPY: Farrah Wraps owners Jovan Canak and his wife Farrah at the Foodstuffs Expo in Wellington this week, the largest of its kind in the country.
HAPPY: Farrah Wraps owners Jovan Canak and his wife Farrah at the Foodstuffs Expo in Wellington this week, the largest of its kind in the country.

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More than 240 food, beverage and food service suppliers have spent the past two days waiting on potential customers at the country's largest food retail event.

The Foodstuffs Expo at Wellington's Westpac Stadium was attended by about 3000 people and Foodstuffs members, who followed their noses around the concourse, checking out suppliers' products.

Foodstuffs owns the New World, Pak'nSave and Four Square stores.

Upper Hutt-based Farrah Wraps, which guarantees its breads will not crack or split, has been selling to supermarkets for about three years.

Owner Jovan Canak said the expo provided an opportunity to work directly with owner-operators to help build the company's brand and support.

"Like every business, it's about relationships. It's a way for us to say ‘How can we do a better job?'

"We get to speak to the decision-makers here."

Canak founded the company when he was 22, and in 15 years it had grown to have 50 per cent of the country's market share in flatbread, he said.

Farrah Wraps, named after Canak's wife, started in a former fish and chip shop, selling to local kebab outlets, but now has a 5000 square metre factory in Upper Hutt and 30 staff.

Farrah Wraps recently commissioned the largest production line of its kind in Asia Pacific, capable of producing 50,000 tortillas and wraps an hour.

Canak said the expo had been great, with Foodstuffs an "integral part of our growth journey".

"[It's] been fantastic for us, been really well received, happy so far. I'm not always happy, but today I am."

The company plans to begin exporting soon.

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