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New Vegemite named Cheesybite

Last updated 12:47 07/10/2009
RELAUNCH: Kraft decided to make a new Vegemite after conducting a census of 300,000 Australians and New Zealanders to find out how they use the popular spread.

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Vegemite Cheesybite has been chosen as the name for a new Kraft Foods spread combining vegemite with cream cheese.

The name replaces the original name for the product, iSnack2.0, which was scrapped after protests from consumers.

NZPA

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