New technology could boost avocado exports

Last updated 13:33 20/10/2009

Relevant offers

Industries

Tim Murphy: Hilary Barry's popularity would rival the Prime Minister's Mediaworks' week of hell with Hilary Barry's resignation Editorial: Hilary is gone, and so too the cool dispassion of the newsreaders of the past Labour says Argentinian court case raises questions for OIO Kiwi Property open to sale of Wellington's Majestic Centre and Porirua's North City Dick Smith's misfortune proves a boon for other retailers "Make the World" project engineers change Wine industry heads deny demand for Marlborough sauvignon blanc declining Family of the late microlight pioneer Max Clear put his Te Kowhai airfield up for sale Aussie owner of Wellington offices gets OIO nod for $100m property fund

Avocado exports could be boosted by $20 million a year if investors are found for a new food processing technology.

New Zealand-owned company Fressure Foods is planning to import ultra high pressure processing technology, which doubles the shelf-life of avocados from 30 to 60 days.

The process uses high pressures to kill bacteria without the need for chemicals or preservatives.

Fressure Foods chief executive Vern Dark said the process was safe and environmentally friendly, and did not affect the texture, flavour or nutritional value of avocados.

The technology had already driven up avocado consumption in overseas markets where it was in use, he said.

"We believe this technology can have a huge influence on the New Zealand avocado industry."

A planned processing plant in Pukekohe could create up to 80 new jobs in its first year and increase annual exports by $20 million, Mr Dark said.

However, the plan was awaiting approval from the avocado industry and additional investment toward the $15 million factory was yet to be secured.

Fressure Foods planned to export to Australia, South East Asia and Japan.

The process can also be used on other fruits where oversupply was an issue, such as passionfruit, mandarins and feijoas.

NZPA

 

Ad Feedback
Special offers

Featured Promotions

Sponsored Content