Just being Kiwis is holding us back

BY EMILY WATT
Last updated 05:00 23/11/2009

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We Kiwis are justifiably proud of our No8 wire mentality, but it's stopping us becoming millionaires, research shows.

Research for New Zealand Trade and Enterprise says our national traits – a frontier self-reliance, egalitarianism and a "she'll be right" attitude – don't work when it comes to taking on the world.

And our "bach, boat and BMW" mentality means we settle for the good life rather than growing our businesses to their full potential.

International research shows we are the second most entrepreneurial country in the world, after Thailand, but are 26th out of 36 for high-growth businesses. In other words, we come up with great ideas, but fail to follow through.

"It's no secret that New Zealand's long-run economic performance is mediocre, and in our businesses we have to work harder and harder just to stand still," researcher Tony Smale said.

"Put bluntly, we have become poor compared to our peers."

Mr Smale said we do not have to compromise our lifestyle to make more money, but we do need to know our strengths and mitigate our weaknesses.

His research suggests Kiwis' do-it-yourself mentality makes us reluctant to rely upon others for success – including experts who could do it better. The infamous tall poppy syndrome also means we tend to underperform or hide our successes, do not like feedback, and hate to fail.

Only one in 10,000 businesses uses venture capital and the rest tend to borrow money from family and friends and take out a mortgage on the family home, making them even more risk-averse. This means we miss out on the powerful lessons of trial and error.

We are more interested in immediate contracts than long-term relationships, and other cultures see us as inflexible and abrupt.

NZTE chief economist Gareth Chaplin said the research rang true to every business person he had discussed it with.

"New Zealand companies are very good at initiating and thinking about innovative things, but the execution is a bit of a letdown."

These characteristics were what made us New Zealanders. Improving was not about making us change everything, but rather a case of "know thyself", he said.

"If you know what's going on you can think, `How can I make the most of this and how can I make it work for me?"'

Kiwis needed to learn to trust the experts. He cited an entrepreneur who invented a new rat trap. He knew he needed to protect his intellectual property but, rather than pay a patent lawyer, he did it himself. It took him three months.

"It may be that we can do it, but it may not be the best use of our time," Mr Chaplin said.

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Steve O'Connor, general manager of Creative HQ, said often the entrepreneur who founded the business was not the right person to manage the company. Some would successfully step aside, remain shareholders and continue to work there, but leave the running of the business to others. Others did not want to relinquish control.

"When they've made their money, the business will reach a glass ceiling and it will falter. They've got their bach, they've got their beemer, and they're personally satisfied with it."

Entrepreneur not the retiring type

Three years ago, Tony Armstrong stepped away from his business.

He'd spent 10 years "head down, arse up", building his company Power Systems Consultants. It had grown from Tawa to a global presence in Australia, Sweden, Singapore and the United States. He had his bach, he had his boat, he had an Audi and he decided to concentrate on enjoying life.

"Everyone thinks you can stop now, you've achieved enough. You even think that yourself."

But the early retirement didn't last long. He couldn't turn off the ideas, and is now back in the business again.

But he said the "bach, boat and BMW" mentality was a barrier to strong businesses, partly to do with the accessibility of the good life in New Zealand. Overseas businesses needed to earn so much more to achieve the same lifestyle.

"If I had the same business success in somewhere like America, the level to achieve the bach, boat and BMW is a lot harder. You can actually make it and you can see the end game here."

He also agreed the Kiwi DIY mentality affected start-up businesses. When he started out, he did everything himself.

"In my case it was do it yourself, give it a crack first. You get a sense of feeling that you're doing it yourself and you're coming up with the solution ..."

But while he learned a lot, he says in hindsight he should have asked for help.

"Afterwards you appreciate some of those professional services that are out there."

He has now started another company and has done things differently. Rather than take it slowly he has done things on a bigger scale and got professional help upfront.

But the biggest hurdle to Kiwi entrepreneurship was the tall poppy syndrome, he said. "People actually don't want you to be successful. There's a lot of jealousy."

- © Fairfax NZ News

97 comments
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Joe Random   #97   04:56 pm Nov 24 2009

@ Tony S #94 -- You are totally right Tony. Here in the US we have some who take far too much, who needs a $100,000,000 a year income?? It is so far beyond obscene.

Normal income levels though are one way to gauge productivity. The productivity of a culture is varied. For instance, one set creates new wealth through exports, another group makes the country a better place locally. These are complimentary things not at odds with each other. Both should be valued and encouraged.

Harold Pincer   #96   11:40 am Nov 24 2009

We run our health services, schools etc using taxes and charity. For instance, using your reasoning you would think that the government bailing out ACC, by raising car registration was in effect creating wealth. Probably it is for those who directly run the services that profit from acc. In realty you cannot create wealth out of nothing; you will always end up robbing peter to pay Paul

The only initiative the government has come up with to inject new money into the economy is to again import it with new immigrants i.e. buy your way in. One of the recognisable flow effects from this, is that house prices rise in an uncontrolled and unsustainable way. Effectively producing another economic bubble that will burst as foreign owned banks ship the money these people bring in’ off shore and then proceed to lend it out in high risk, government legitimised lending schemes

Colin Molloy   #95   10:32 am Nov 24 2009

There are significant differences between the way that organisations (of all sizes, in all sectors, in all industries) here are managed, and the way they are overseas. These differences are somewhat helpful, but moreso harmful. They are starkly noticeable to migrants and repatriated Kiwis, who have management qualifications and/or experiences in other countries.

The numbers speak for themselves: Our balance of trade deficits for the last 5 decades have been in the danger zone. Our per-capita productivity is 30% below Australia, the USA, etc. Our wages are low, our unpaid overtime is high, and our brightest are migrating away at harmful levels. ~41% of the NZX share value, and ~40% of all New Zealand's wealth, are overseas owned - and that proportion is increasing.

GroupThink, cronyism, closed-mindedness, xenophobia, anti-credentialism, rejection of constructive criticism, Number-8-wiring insteading of buying/hiring, and many more self-harming patterns are starkly noticeable to the people who have lived, worked, and managed in the more successful economies. The pity is that very few will read this, fewer will agree with it, fewer will effectively act on it, and it is highly unlikely that any significant improvements in the New Zealand economy and ownership/management culture will occur, until after it is too late. Best of luck to all of us.

Tony S   #94   10:09 am Nov 24 2009

As the author of the report it has been very interesting to follow the discussion and it has now reached a point where some comment may be useful. In New Zealand we commonly make the mistake of associating creating more wealth with working longer hours and individual enrichment - often at the expense of others. In the context of the report we talk about national culture and national wealth. National wealth is what we rely upon to pay for our health, education etc (our standard of living) and it is something that we all share in and rely upon. And every single dollar is, at the end of the day, created by business activity wheter we earn and spend now or borrow and pay back later. In that regard the country is no different to a household. We are already working longer than people in most countries (in one study the second longest hours in the world) and we have since the 1950s had to work longer and longer to create the same amount of national wealth - and that is unsustainable. The very things that we hold dear about being Kiwi and living in New Zealand are becoming less attainable. Einstein said "You can't fix a poblem with the same thinking that created it". The report is about stimulating new thinking so that we can create the wealth that we need to be the nation that we aspire to - specifically without having to work longer hours still. That is - we need to create more wealth from the effort that we already make - because at the moment we create a lot less wealth for each hour we work than does the same work in Australia, France, UK, etc. The report contains a number of suggestions for doing that without further compromising our quality of life.

Harold Pincer   #93   09:27 am Nov 24 2009

New Zealand is far too small, for wealthy people not to stand out. If you think we have a problem with tall poppies then you are wrong, if anything we are very tolerant of people who amass wealth,. In New Zealand there is only so much money to go around, our economy is tiny and when someone like say “the Hanover crew” embarks on a huge money making scheme then the local economy suffers, when telcom pay a CEO $800,000 a year then everyone notices it, as that money for that payout is dragged out of the community “robbing peter to pay Paul”. In bigger countries this sort of avarice is not even noticed, but in saying that not many of them can venture safely out of their gated communities.

Living in New Zealand is a life style choice, if I wanted to live in a pumping monetarist state I would move to New York or London. I like the steady growth of cottage industry in this country, I love the kiwi can do attitude and I like seeing people saying "up yours" to big business and to the greedy deceptive individuals there in, who attempt to make themselves appear better people. Those who amass wealth are always blind to reason: they always fail to see they do at the cost of everyone else around them.

Goof   #92   08:56 am Nov 24 2009

"the heritage that NZ has in achieving an 8 hour work day "

Whoop-di-do. And your point is?

I worked in France for 5 years and my max hours were 7 hours per day. My Annual Holiday was 31 days plus public holidays. My sick leave (additional to the annual leave) was essentially unlimited provided that a doctor signed me off.

We have a long way to go before we have comparable work/life balance to the EU that's for sure.

catherine   #91   08:42 am Nov 24 2009

I agree with the point about the small, domestic nature of the market and the difficulty in taking next steps to launch a business overseas.

I also think the author of this article makes a mockery of the heritage that NZ has in achieving an 8 hour work day and all the balanced life opportunities that come with that. He may wish to devote his life to work at the cost of engaging with life around him, but for those more enlightened, they understand that the measure of a good life (and you only get one go at it) is to have the time to enjoy it!

As for previous comments about socialism, that was a pretty big leap from not working to earn excessive profits to all of a sudden not being able to pay your way.

Niquardo   #90   10:13 pm Nov 23 2009

1) NZ only has about 4m people which puts a cap on how much a business can grow without going international and dealing with a whole new set of problems somewhere far away. Comparing how much NZ businesses can grow to US businesses is rediculous considering they probably have 50 cities with a population bigger than NZ - ANd some of them only an hour's drive apart.

2) There isn't always the money when you first start to hire "professionals" Some of the fees they charge might take up your entire start-up budget - Doing it yourself is more often than not a neccessity rather than a choice when you start your first business.

Nicola   #89   07:16 pm Nov 23 2009

Well it all depends how you consider 'wealth' doesnt it? I don't have much money, but in the experiences I have lived and with the friends and family I have, I would call myself a millionaire. "We settle for the goodlife"......well isn't that what everyone should be after? It's not settling, it's finding. I dislike the people in society who are egotistical and materialistic. I have a quote which I love. "the richest people in life don't have everything. the just make the most of what they do have"

Scarlet Pumpernickle   #88   06:52 pm Nov 23 2009

As long as we celebrate mediocrity, we will never become a wealthy nation.

In a country where "ordinary kiwi" is a compliment instead of a criticism, we are doomed.

It is the EXTRAordinary Kiwis we want.


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