Illegal downloads hit 'Boy' earnings

BY MICHAEL FOX
Last updated 14:23 22/06/2010
Boy
OH BOY: Rocky, Boy and their father Alamein, played by the film's director Taika Waititi, playing war on the beach.

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Smash-hit Kiwi film Boy has been illegally uploaded on to the internet, potentially slashing the earnings of its investors.

The Taika Waititi-directed flick has had huge box office success, going on to gross $8.4 million at the box office since its release in March, placing it third on an adjusted list of all-time New Zealand film takings.

One industry insider has previously said it should reach $9 million, ultimately placing it second behind only Once Were Warriors. Goodbye Pork Pie is currently second at the box office.

However, with it yet to be released overseas and on DVD, its availability online is expected to curtail its future earnings.

The last time a Kiwi film was illegally copied, it cost investors about $1 million.

Three copies, apparently high definition pre-sale versions, are available on a pirating website which Stuff.co.nz has decided not to name.

At least 200 people have already downloaded a copy with over 100 more downloads in progress on last check.

Comments, some apparently from overseas viewers, describe the quality of the clips as "superb".

New Zealand Federation Against Copyright Theft executive director Tony Eaton confirmed they were investigating after being alerted by the New Zealand Film Commission last week.

They were looking in to where the downloaded versions of the movie had come from.

"That's a concern, that's something we’d like to know considering the fact that it hadn't been released on DVD.

"We're looking the copy to see where it did actually come from – that's certainly the first area of concern for us as well as the Film Commission."

He did not believe it had spread significantly over the internet, though there had originally only been one file available for download on the website.

A spokesperson for the New Zealand Film Commission confirmed they were aware of the issue and said NZFACT was looking in to it on their behalf.

They declined to comment further.

This is not the first time internet piracy has affected Kiwi films.

In 2007, pirated copies of Kiwi film Sione's Wedding were distributed before the movie even hit cinemas, costing its investors an estimated $1 million, Mr Eaton said.

An employee at that film's post-production company was eventually convicted of distributing a pirated copy.

Mr Eaton said that as Boy had already had major box office success, the financial losses were not likely to be as severe, though they would be considerable.

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Boy is set to be released in Australia in August after winning the Audience Award for Fiction Feature Film at the Sydney Film Festival and it is yet to be released on DVD.

"That would certainly harm it going out to the likes of Australia and going on to DVD."

Any profits that were lost meant less money went back into funding future New Zealand films, he said.

- © Fairfax NZ News

90 comments
Sam   #90   07:55 am Jun 23 2010

Save your money Pirate Sites...Stuff will do your advertising for free.

H   #89   12:52 am Jun 23 2010

That'll teach them not to release it here in Ozzy!! Us kiwis here can only wait so long before it comes out here.

carl   #88   12:23 am Jun 23 2010

i dont wait for overseas content, so while overseas i won't wait for NZ content.

Come to terms with the internet people.

MarkyMark   #87   12:15 am Jun 23 2010

I would happily pay £10 to see this film (living in UK) but what choice do I have but to download when the filmmakers/promoters/investors/whoever haven't bothered to hold a screening in London? I've already waited 3 months, can't wait any longer, so i'll be downloading!

Ahoy   #86   11:42 pm Jun 22 2010

I downloaded thanks to finding out about it from this article, thanks Stuff. I feel a bit bad but not really.

Harry   #85   11:32 pm Jun 22 2010

Really keen to see it in cinemas over here in London. I'm sure it would have a good audience. Think they definitely needed to be faster on getting it out internationally to avoid the temptation of watching pirate versions.

E   #84   10:35 pm Jun 22 2010

yeah, i bet that by the weekend there will be 1000 seeders of the movie. good work stuff, way to cost those maori boys money. i have already spent $40 by seeing this movie twice at the cinema, i think that means i get to download it

Marcus Davis   #83   09:47 pm Jun 22 2010

Well I just want to say a big thank you Stuff, it would appear that this article has doubled the amount of people downloading the movie. Bravo for adding to the problem you are whinging about. Very smart stuff.

Rachel   #82   09:44 pm Jun 22 2010

As an expat in Switzerland, I am desperate to see this movie! It sounds awesome!!! But how long is it going to take to hit the cinemas? Is it even going to make it here?? :( I was planning on taking my foreign friends so they can appreciate the NZness! But.... if it takes months and months, it gets way more tempting to download. Sorry :(

scott sommers   #81   08:47 pm Jun 22 2010

Thanx, A 9, V 10 will seed till 1:1 ratio


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