All Blacks to boost Sealegs

19:58, Aug 04 2010
FINDING THEIR SEA LEGS: New Zealand Rugby Union chief executive Steve Tew at the controls of a Sealegs amphibious craft with Sealegs chairman Eric Series and chief executive David McKee Wright along for the ride.

Sealegs, the amphibious boat maker, will use the All Blacks brand to target sales to wealthy Frenchmen on the Riviera.

Announcing a six-year deal as the team's official marine partner, Sealegs chief executive, David McKee Wright said the type of Frenchman who followed rugby fitted the company's target market, typically wealthy men in their 40s.

"It is our perfect customer profile. While rugby is not the most followed sport in France, our customers watch rugby."


The Dominion Post