Sealegs, the amphibious boat maker, will use the All Blacks brand to target sales to wealthy Frenchmen on the Riviera.
Announcing a six-year deal as the team's official marine partner, Sealegs chief executive, David McKee Wright said the type of Frenchman who followed rugby fitted the company's target market, typically wealthy men in their 40s.
"It is our perfect customer profile. While rugby is not the most followed sport in France, our customers watch rugby."
- The Dominion Post