Tim Alpe of Auckland-based camper van operator Jucy was tonight named Ernst & Young Entrepreneur of the Year for 2010.
Alpe will represent New Zealand at the World Entrepreneur Of The Year Awards in Monte Carlo in May next year.
Tim Alpe and his brother Dan started Jucy in 2001, offering campervans and cars and the pair now have more than 2000 vehicles on the road and offices throughout Australasia.
The Jucy brand also encompasses a hotel in Auckland as well as Jucy by Design where the company's camper vans are custom built. Company revenue for the year was more than $26 million.
Greg Cross, chairman of the judging panel, said what the judges loved was Jucy's ''fantastic brand which clearly resonates with their customers''.
''The other thing that really impressed the judges is the level of passion that exists at that business, not just with Tim,'' Cross said.
Awards director Jon Hooper says what all the finalists have achieved in the current environment is ''nothing short of remarkable.''
''The Entrepreneur Of The Year Awards is a unique opportunity to acknowledge that.''
The five category winners were:
* Products: Craig Carr, Winslow Limited, Ashburton;
* Services: Tim Alpe, JUCY, Auckland;
* Technology and emerging industries: Cameron Mehlhopt, StarNow.com, Wellington;
* Master Entrepreneur: Katherine Corich, Sysdoc, Wellington;
* Young Entrepreneur : Daniel Robertson, Fishpond.co.nz, Auckland.
The judges also made commendations to Sebastian Stapleton of Mastagard and Tony Armstrong of Power Systems Consultants for their outstanding commitment to entrepreneurship.