Kevin Roberts joins My Food Bag

FULL PLATE Nadia Lim, Theresa Gattung and Cecilia Robinson have been joined by Kevin Roberts.

FULL PLATE Nadia Lim, Theresa Gattung and Cecilia Robinson have been joined by Kevin Roberts.

Global marketing expert Kevin Roberts has been appointed chairman of New Zealand grocery delivery company My Food Bag.

The company claims to have surpassed $40 million since it launched two years ago, with 15,000 subscribers receiving weekly free-range ingredients and recipes.

Roberts is the executive chairman of Saatchi & Saatchi Worldwide, and was chief executive of the ad agency until last year. His career has also included senior positions with Pepsi, Gillette, Procter & Gamble, Lion Nathan and Spark.

Kevin Roberts has joined My Food Bag as chairman.
Photographer: Martin Miranda

Kevin Roberts has joined My Food Bag as chairman.

Roberts, who has also become an investor in My Food Bag, said he was "stoked" to be on board.

"The MFB crew is smack bang in the sweet spot," he said.

"This is an up-and-running high-growth business delivering real profits."

My Food Bag is expanding into Australia, with Sydney and Melbourne markets now being served.

The company was set up by chief executive Cecilia Robinson, an entrepreneur, head chef Nadia Lim, a dietitian and nutritionist, and ex-Telecom boss Theresa Gattung.

"Kevin's acumen in global business, brand-building and the food industry itself bring a formidable leadership gear as we go to the next level in this fast-expanding category," Gattung said. 

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 - Stuff

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