Orcon is offering free fibre to consumers, businesses and schools for the rest of the year in a bid to drive customer uptake of the new technology.
The internet provider is offering its base Ultra-Fast Broadband service for the rest of the year. After that customers will pay $75 for a monthly plan.
For those consumers who sign up to Orcon's free offer, they will be locked-in to contracts. Orcon's home fibre plan has a lock-in period until June 30, 2014 and the business fibre plan has a fixed term until December 31, 2013.
Orcon chief executive Scott Bartlett said uptake of fibre was really important for the country and economy, and New Zealand's ability to compete with the rest of the world.
Orcon has less than 200 customers on its fibre plan, even though the network is connected to 60,000 premises around the country.
''We're keen to drive home the point that UFB really is a game-changer. It is going to revolutionise the way Kiwis lead their lives at home and at work.''
An Orcon survey showed 43 per cent of Kiwis were unsure or had no idea what UFB was.