Business art a bid to draw crowds

CATHERINE HARRIS
Last updated 05:00 27/09/2012

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A walking tour of "hidden" corporate art is being launched in Wellington, in time to accompany the upcoming World of WearableArt Awards.

The self-guided tour is sponsored by the Property Council, engineering consultancy Beca and the Museum Art Hotel, and designed to unlock some of the treasures tucked away on businesses' walls.

The works will be hung in public foyers, making them accessible during the week.

"It's very good for their tenants who would be walking past the art in their lobby every day, and it's excellent for the tourists coming to town," Property Council Wellington branch vice-president Brent Slater said.

"What we hope is that by doing this tour, which takes about three to four hours, they might . . . stay an extra night in the city."

He said there were no security concerns.

"We've never had an occasion where any art has been stolen from a foyer in Wellington."

A brochure revealing the tour's locations was presented at an invite-only event last night.

Starting at the Backbencher, the tour checks in at the Reserve Bank Museum and Supreme Court, wends its way down Lambton Quay and ends at the Museum Art Hotel near Te Papa.

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- BusinessDay.co.nz

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