Shopping Channel 'will be back' in 2013

CATHERINE HARRIS
Last updated 12:14 17/12/2012
Eva Longoria
Getty Images
EVA LONGORIA: Came to New Zealand to help launch The Shopping Channel.

Relevant offers

Industries

Chris Liddell's continued involvement in Next Foundation yet to be decided US withdrawal from TPP expected to impact NZ economy, businesses Foodstuffs one of world's largest retailers: Global Powers of Retailing report Number of foreign trusts declines ahead of new regulations Too old for IKEA: Study shows your age dictates where you go furniture shopping Agri-food co-ops worth $43 billion to NZ economy Samsung confirms Galaxy Note 7 batteries fault, announces response plan And, we are (almost) go for Kiwi Rocket launch in northern Hawke's Bay Dancing Sands toasts success from Kiwi products Mark Hotchin returns to New Zealand but critics say Hanover investors unlikely to forgive

The Shopping Channel will be back after Xmas, its chief executive says.

Rumours of closure have plagued the new channel since it reduced its live filming some weeks ago and moved more towards pre-production.

Chief executive Alistair Duff said filming had finished for the year and the presenters' current contracts were also at an end because they were paid hourly for their work.

But he said the channel would continue screening throughout the holiday period, and filming would return at the end of January.

Duff said it was normal in the television business for contracts to cease when production took a break.

"Very few people were ever on full-time, it's the nature of the business, so it's contracts for services."

After ten weeks on air, the channel has received its first ratings, which show more than 681,000 unique viewers watched the channel for at least a minute between late October and late November.

However, Duff said ratings were largely irrelevant because as an e-commerce venture, sales were the real measure of success.

He declined to reveal the channel's sales figures, except to say they were going well.

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content