Milk panic may be US political move - expert

Last updated 05:00 29/01/2013
Fairfax NZ
GOOD CHOICE?: The world is asking whether New Zealand milk is safe to drink.

Related Links

Milk safety serious

Relevant offers


Petroleum industry says interest to drill off Canterbury strong Residential Development Council aims to influence housing policy Airways remains cagey on what caused air traffic control failure Report highlights Cawthron Institute's scientific and economic success Maori Fisheries Trust cynically ignored in Kermadec plan, leaders say 'Record' cruise season kicks off but fears remain over border clearance levy Solid Energy proposes the closure of Huntly East mine Australian accounting body to pay costs in NZ defamation case NZ dollar rises above US66c, outperforms US after dairy auction Government off course in Kermadecs, says tuna fishing leader Charles Hufflett

International media reports questioning the safety of New Zealand's milk will not have any long-term impact on the country's "100 per cent pure" image, says a Canterbury marketing expert.

Several overseas media, including the Wall Street Journal, have asked how safe our milk is after it was revealed the chemical dicyandiamide (DCD) had been found in Kiwi dairy products.

University of Canterbury associate professor of marketing Ekant Veer said United States media may be using the find as a "political move" to encourage people to buy American-made products first.

He said the revelations would not have an impact on the dairy and tourism industries.

"It really takes a massive, massive story to make a huge impact. [And] as far as bouncing back, I don't think Fonterra is going to have a problem."

DCD is used to help reduce the amount of nitrate leaching off dairy farms into rivers and lakes.

While there is no apparent danger to human health by consuming DCD, the country's two main fertiliser suppliers voluntarily suspended sales of the chemical because it could affect trade.

Food regulators around the world are tightening testing in line with more demanding markets and in some countries there is no tolerance to chemical residues.

Fonterra chief executive Theo Spierings said there was no danger in consuming New Zealand's milk.

"Let's keep it in perspective. Our testing has found only minute traces of DCD in samples of some of our products. It is important to remember that the minute traces detected were around 100 times lower than acceptable levels under European food safety limits."

He was concerned, however, about the perception of milk based on false information.

Ad Feedback

- The Press

Special offers

Featured Promotions

Sponsored Content