An NZX 'systems error' saw the shares in mobile media firm Snakk Media list on stock exchange's main board this morning, rather than the alternative market it was meant to debut on.
The market operator was forced to put out an advisory confirming that Snakk is subject to NZAX rules and alerting people to the error.
The shares listed at 6.5c each and have yet to trade.
Snakk Media - the first new listing of 2013 - was set up by The Hyperfactory founders Derek and Geoffrey Handley in 2008.
Announcing its listing plans late last year, Derek Handley said the firm had gained an estimated 15 per cent to 20 per cent of Australia's mobile advertising market in two years.
It would seek capital to fuel further growth in Australia and expand into Southeast Asia and India.
He said even though the company had chosen to operate in Australia first, New Zealand was a natural place for it to list.
"The parent company is New Zealand and the vast majority of shareholders are New Zealanders," he said.
- © Fairfax NZ News