Another international brand, Politix menswear, eyes NZ

Models strut the catwalk in Politix garments at the Myer Spring Fashion launch last year.
DON ARNOLD/GETTY IMAGES

Models strut the catwalk in Politix garments at the Myer Spring Fashion launch last year.

As Zara opens its doors, another big brand is eyeing New Zealand.

Australian menswear chain Politix has been bought by the owner of David Jones, Woolworths Holdings, and has signalled expansion plans which include New Zealand.

It is understood that Politix is not looking to open in New Zealand immediately, and it could either be in stand alone stores or in concession stores within David Jones.

Politix joins a range of new international brands to hit these shores including giant fashion brands H&M and Zara, the latter of which opened today at Auckland's Sylvia Park.

READ MORE: 
Zara opens its first NZ store at Auckland's Sylvia Park
Topshop, Zara and H&M - the fashion internationals changing New Zealand's retail landscape

In addition to David Jones, South African-based Woolworths Holdings owns several brands already present in New Zealand, including Country Road, Witchery, Trenery and Mimco.

Woolworth's chief executive officer Ian Moir said the acquisition of Politix was a logical acquisition.

"Politix will extend WHL's menswear offering in Australia and in time we expect to roll out the brand in David Jones and into New Zealand."

Established 40 years ago, Politix has 75 stores in Australia including 31 concession stores.

 

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 - Stuff

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