All Countdown stores to start using recyclable food trays
Countdown is rolling out recyclable meat trays from Thursday, starting with fresh chicken trays in North Island supermarkets.
All black polystyrene foam trays will be replaced with clear recyclable trays over the next few months.
Customers just rinse the tray and place it in their recycling bins for collection.
The trays are made out of polyester that has been recycled from clear plastic drinking bottles.
* Hamilton supermarkets involved in plastic recycling programme
* New World serves up discounts for customers who bring own bag
* Plastic shopping bags to finally be recyclable in new project
Countdown spokesman James Walker said the business expected to save at least 500 tonnes of foam trays from heading to landfills every year.
"Today's customer wants to know that as a business we are considering the whole life-cycle of a product, including its packaging.
"The new meat trays are better from an environmental point of view, easy for customers to recycle, but importantly they're also stronger than foam to help prevent leakage and contamination, and transparent so you can now see all sides of the product you're buying,"
Foodstuffs, the owner of Pak 'n Save and New World supermarket brands, started trialling recyclable food trays last year and started using the trays earlier this year.
Around the same time Countdown introduced recyclable plastic containers for some tomatoes, summer fruit and kiwifruit products.