The website of the New Zealand stock exchange NZX.com is gearing up to become more user-friendly and personalised, but some investors say they want more input into the changes.
NZX confirmed yesterday that a series of changes were coming to the site that would aim to provide information more tailored to individual stakeholders.
Head of corporate communications Kate McLaughlin said the site's interface would change depending on the user logging into the site.
"The first ‘persona' we have launched is aimed at the investor, which has driven the way features and capabilities are prioritised for the site. More functionality for investors will become available in the future.
"The general direction we are heading in, on an investor front, is to include appropriate educational tools to drive better understanding of the financial markets, individual listed companies and investment opportunities."
New Zealand Shareholders Association chairman John Hawkins was frustrated investors had not had more input.
He said the association had long sought changes to make the website more user friendly.
Responding to Hawkin's critique, McLaughlin said the NZX had based the website changes on extensive focus group research with various stakeholders, including investors.
- The Dominion Post