Customers now have the chance to question McDonald's on its hearty list of urban legends, from pig fat in the milkshakes to earthworms in the hamburgers.
The fast-food chain has a new section on its website, called "Our Food, Your Questions".
Whether it was about the use of pink slime, or if the beef in the meat patty had been washed in ammonium hydroxide, all questions would be answered, New Zealand managing director Patrick Wilson said.
"We know people want to know more than ever before about the food they eat and that they demand more from brands like McDonald's," he said.
"Our Facebook page is a good litmus test for the types of things people want to know.
"We've gone one step further and created a way for Kiwis to have a direct, open and transparent conversation with us."
It was an opportunity for the company to debunk some of the myths and preconceptions, Wilson said.
"We pick that many New Zealanders will be pleasantly surprised about where we source our produce and what goes on in the kitchens," he said.
- © Fairfax NZ News