Customers get to quiz McDonald's

NICOLE PRYOR
Last updated 16:07 27/11/2013

Relevant offers

Industries

Fairfax, NZME media merger approval sought Airways to charge less for air traffic control services Queenstown property peak expected to be "stronger for longer" Commercial property investment overtakes pre-GFC levels Fisher & Paykel Healthcare profits up 27 per cent Harry Triguboff replaces Gina Rinehart as Australia's richest person Sanford's green lipped mussels growing too big for bite size Budget 2016 offers no surprises for SMEs Massive bridge-building machine named Dennis reaches Auckland Motorway milestone Skinny inches it on price for average mobile user

Customers now have the chance to question McDonald's on its hearty list of urban legends, from pig fat in the milkshakes to earthworms in the hamburgers.

The fast-food chain has a new section on its website, called "Our Food, Your Questions".

Whether it was about the use of pink slime, or if the beef in the meat patty had been washed in ammonium hydroxide, all questions would be answered, New Zealand managing director Patrick Wilson said.

"We know people want to know more than ever before about the food they eat and that they demand more from brands like McDonald's," he said.

"Our Facebook page is a good litmus test for the types of things people want to know.

"We've gone one step further and created a way for Kiwis to have a direct, open and transparent conversation with us."

It was an opportunity for the company to debunk some of the myths and preconceptions, Wilson said.

"We pick that many New Zealanders will be pleasantly surprised about where we source our produce and what goes on in the kitchens," he said.

Ad Feedback

- Fairfax Media

Comments

Special offers

Featured Promotions

Sponsored Content