Customers get to quiz McDonald's

NICOLE PRYOR
Last updated 16:07 27/11/2013

Relevant offers

Industries

The biosecurity threats to the New Zealand economy Air New Zealand to add more than 650,000 domestic seats Wellington Airport returns at 'acceptable' levels Lucy Lawless film new show in Auckland Wellington needs a runway extension: Property Council Auckland company fined after employee crushed by truck ACC revamp to cost $750m to $950m Jam and preserves company Barker's sold to Andros group NZ greenhouse gas levels ease but remain well above 2020 target levels John Key opens new Tait Communications building

Customers now have the chance to question McDonald's on its hearty list of urban legends, from pig fat in the milkshakes to earthworms in the hamburgers.

The fast-food chain has a new section on its website, called "Our Food, Your Questions".

Whether it was about the use of pink slime, or if the beef in the meat patty had been washed in ammonium hydroxide, all questions would be answered, New Zealand managing director Patrick Wilson said.

"We know people want to know more than ever before about the food they eat and that they demand more from brands like McDonald's," he said.

"Our Facebook page is a good litmus test for the types of things people want to know.

"We've gone one step further and created a way for Kiwis to have a direct, open and transparent conversation with us."

It was an opportunity for the company to debunk some of the myths and preconceptions, Wilson said.

"We pick that many New Zealanders will be pleasantly surprised about where we source our produce and what goes on in the kitchens," he said.

Ad Feedback

- Fairfax Media

Comments

Special offers

Featured Promotions

Sponsored Content