Customers get to quiz McDonald's

Last updated 16:07 27/11/2013

Relevant offers


Bitter lesson for investors as Wynyard calls in administrators AJ Hackett to open new "world's highest bungy" - in China New York enacts restrictions on Airbnb, with fines of up to $10,000 Court action on 'shonky' steel mesh creates pressure for government inquiry Female lawyers charge-out rates lag behind their male colleagues Weight Watchers campaign joins list of PR blunders Opportunist builders, dodgy steel and shonky standards create new building crisis 'worse than leaky homes' Troubled property developer Augustine Lau taken to court for toilets emptying into stream Skills shortage results in firms looking internally to fill roles, recruitment firm says Pumpkin Patch in trading halt - too much debt, not enough capital

Customers now have the chance to question McDonald's on its hearty list of urban legends, from pig fat in the milkshakes to earthworms in the hamburgers.

The fast-food chain has a new section on its website, called "Our Food, Your Questions".

Whether it was about the use of pink slime, or if the beef in the meat patty had been washed in ammonium hydroxide, all questions would be answered, New Zealand managing director Patrick Wilson said.

"We know people want to know more than ever before about the food they eat and that they demand more from brands like McDonald's," he said.

"Our Facebook page is a good litmus test for the types of things people want to know.

"We've gone one step further and created a way for Kiwis to have a direct, open and transparent conversation with us."

It was an opportunity for the company to debunk some of the myths and preconceptions, Wilson said.

"We pick that many New Zealanders will be pleasantly surprised about where we source our produce and what goes on in the kitchens," he said.

Ad Feedback

- Fairfax Media


Special offers

Featured Promotions

Sponsored Content