Job ads dip but still strong

MICHAEL FOREMAN
Last updated 13:21 20/12/2013
Job ads
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ANZ job ad survey.

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Total job advertisements fell by a seasonally adjusted 2.1 per cent in November, giving up half of their gains in the month before, according to the latest ANZ New Zealand Job Ads Survey.

Nonetheless the job ads index is 6.5 per cent higher than a year ago and the upward trend remains in place, ANZ said.

The trend in internet job advertising is rising markedly, but the number of internet job advertisements remains 8.3 per cent lower than its pre-recession peak, the survey shows.

However, newspaper job ads fell 13.5 per cent in November, after rising more than 10 per cent in the previous two months.

ANZ senior economist Sharon Zoellner said: "Newspapers continue to lose market share of the job advertising market, and are also very volatile, particularly on a regional basis, making the series more difficult to interpret."

Annual growth in total job ads is positive for all three main centres, but Auckland continues to lead the way in annual growth terms, ANZ said.

In the smaller centres, seasonally adjusted newspaper advertising rose in the Manawatu in November after two months of declines, but fell in the Waikato, Hawke's Bay, and most markedly in Otago.

"Of the two types of job ads, internet advertising seems more in line with the anecdotes we are hearing on the ground," Zoellner said.

"It is very encouraging that the labour market is finally lifting more markedly. It is a crucial next leg if the economic expansion is not to run out of steam."

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