An unwanted Christmas ham was sold on Trade Me for $76, well above the seller's reserve of $45.
The ham caught the attention of more than 5000 bargain-hunters.
Alwinn Poh, of Auckland, sold the unwanted 4.9-kilogram free-range Harmony ham through the online auction site.
Poh said he did not like ham and his family of three were unlikely to finish the gift from his company, so he decided to sell it.
He was surprised by the attention his auction had received. "A lot of people are viewing it."
Poh listed the ham at a starting price of $45, with a buy-now price of $50.
Harmony said the recommended retail price of the ham was $20.95 a kg, which priced Poh's ham at about $102.70.
In the comments section of the Trade Me auction, viewers asked Poh why he decided to sell the ham rather than donate it to charity.
Poh said he listed the ham at $45, which he believed was a reasonable price.
"It's cheap for someone that really needs it," he said.
This is not the first time Poh has used the site to sell an unwanted ham. He did the same thing last year and managed to get $40.
Poh said he was not sure what he would do with the money, but he might put it towards a Rotorua holiday.
The ham is still in its wrapping and has an expiry date of January 24.
Trade Me spokesman Paul Ford said yesterday that the auction website expected a surge in listings of unwanted gifts.
The ham was not the only unwanted gift to appear on Trade Me after Christmas Day.
There was also a 224-page book about Christchurch Airport, and a set of "brand new, never worn, unwanted" size-16 red and black lingerie had a buy-now price of $30.
Ford said more than 200,000 searches for unwanted gifts were logged on Boxing Day last year.
"It's become a Kiwi tradition to check what is up for grabs on Trade Me on Boxing Day," he said.
"A gift that missed the mark for someone elsewhere in the country could be that bargain you've been looking for."
- Fairfax Media