Air NZ offer spurned by public

MICHAEL DALY
Last updated 16:54 10/02/2014

Relevant offers

Industries

Global beauty brand Sephora NZ stays quiet on delivery issues Coke targets 'foodies' as more people move away from fizzy New World Lower Hutt to become a pop-up supermarket Party pill pioneer Matt 'Starboy' Bowden to accept bankruptcy from Thailand Eight week extension to Kaikoura business support package We just don't love the mall like we used to: Justin Kean Guilty verdicts in Auckland roading corruption case Ngai Tahu, Ngati Whatua have top financial performance of iwi Queenstown swim coach Jane Hughes closes business after losing battles with council Liquidators find $9m in suspected ponzi but 'substantial funds' transferred

Air New Zealand's social media activities have been brought back to Earth with a bump, after an offer of the chance to be a "volunteer writer-at-large" for the airline was widely ridiculed.

The airline's online operation The Flying Social Network accepted today it had bungled.

"We've heard your feed back re The Flying Social Network contributors," it tweeted. "We'll re-think our approach & come up with appropriate compensation."

The reaction to the original Air New Zealand offer had included counter offers suggesting the airline might like to fly people around the world for free.

Another reaction tweet said: "I welcome Air New Zealand's new idea to allow aspiring pilots to have a free try at driving on domestic flights."

By realising the error of its ways, and deciding to have a rethink, Air NZ seems to have repaired some of the damage.

"Now that's a fast reaction to social media pressure. Well done, that airline," media commentator Bill Ralston tweeted.

Some comments on Twitter noted it was the second time in a week Air NZ had attracted enhanced levels of attention on social media.

The earlier incident was the first public viewing of the airline's new safety video, which features bikini-clad models from Sports Illustrated magazine, tying in with the magazine's 50th anniversary edition.

Air NZ said it had produced the "world's most beautiful safety video", but there was criticism that it used "highly sexualised" images. 

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content