Air NZ offer spurned by public

MICHAEL DALY
Last updated 16:54 10/02/2014

Relevant offers

Industries

Auckland Council will no longer buy land for parks in established suburbs Magnate Hugh Green's family urged to settle differences over family trusts Unison Networks defends price hike for consumers with solar panels A timely lesson from our Aussie supermarket cousins Several possible reasons for Countdown closures, says First Retail Group Ray White signs deal with Lianjia as it launches into China Woolworths Australia tipped to sell Ezibuy as part of restructure Australian parent Woolworths closes six Countdowns House prices could fall 11 per cent by late 2019, as building catches up: Infometrics Woolworths Australia to close dozens of stores, cut 500 jobs

Air New Zealand's social media activities have been brought back to Earth with a bump, after an offer of the chance to be a "volunteer writer-at-large" for the airline was widely ridiculed.

The airline's online operation The Flying Social Network accepted today it had bungled.

"We've heard your feed back re The Flying Social Network contributors," it tweeted. "We'll re-think our approach & come up with appropriate compensation."

The reaction to the original Air New Zealand offer had included counter offers suggesting the airline might like to fly people around the world for free.

Another reaction tweet said: "I welcome Air New Zealand's new idea to allow aspiring pilots to have a free try at driving on domestic flights."

By realising the error of its ways, and deciding to have a rethink, Air NZ seems to have repaired some of the damage.

"Now that's a fast reaction to social media pressure. Well done, that airline," media commentator Bill Ralston tweeted.

Some comments on Twitter noted it was the second time in a week Air NZ had attracted enhanced levels of attention on social media.

The earlier incident was the first public viewing of the airline's new safety video, which features bikini-clad models from Sports Illustrated magazine, tying in with the magazine's 50th anniversary edition.

Air NZ said it had produced the "world's most beautiful safety video", but there was criticism that it used "highly sexualised" images. 

Ad Feedback

- Stuff

Special offers

Featured Promotions

Sponsored Content