Air NZ offer spurned by public

Last updated 16:54 10/02/2014

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Air New Zealand's social media activities have been brought back to Earth with a bump, after an offer of the chance to be a "volunteer writer-at-large" for the airline was widely ridiculed.

The airline's online operation The Flying Social Network accepted today it had bungled.

"We've heard your feed back re The Flying Social Network contributors," it tweeted. "We'll re-think our approach & come up with appropriate compensation."

The reaction to the original Air New Zealand offer had included counter offers suggesting the airline might like to fly people around the world for free.

Another reaction tweet said: "I welcome Air New Zealand's new idea to allow aspiring pilots to have a free try at driving on domestic flights."

By realising the error of its ways, and deciding to have a rethink, Air NZ seems to have repaired some of the damage.

"Now that's a fast reaction to social media pressure. Well done, that airline," media commentator Bill Ralston tweeted.

Some comments on Twitter noted it was the second time in a week Air NZ had attracted enhanced levels of attention on social media.

The earlier incident was the first public viewing of the airline's new safety video, which features bikini-clad models from Sports Illustrated magazine, tying in with the magazine's 50th anniversary edition.

Air NZ said it had produced the "world's most beautiful safety video", but there was criticism that it used "highly sexualised" images. 

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