Telecom faces legal action over ShowMe TV
Tauranga company Show Television and its joint-venture Show Me are threatening Telecom with legal action, saying Telecom's choice of the name ShowmeTV for its forthcoming internet television service is causing confusion.
Show TV said in a statement that it had received many calls from people genuinely confusing the company with Telecom's new venture, which was unveiled on Friday.
Show TV director Darryl Clarke said Telecom's announcement had come as a surprise for the company, part of a group that employs 70 staff.
"It has been distressing over the weekend for our entire management team as we watch Telecom move in on our well established brands.
"The matter is now with our legal team. This is a very serious situation and could have massive implications for the future development of our growing business and brands," Clarke said.
Show TV promotes products through television "infomercials" and at events. Show Me is its online shopping arm.
Telecom spokesman Richard Llewellyn said it had been aware of the companies but did not believe customers would confuse their "shopping/promotional business" with Telecom's internet television offering.
"We have been following the appropriate processes for the use of ShowmeTV as a trademark in relevant industry categories," he said.