Amazon sales fix near - Energy Mad

ALAN WOOD
Last updated 13:12 25/02/2014

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Energy-efficient light bulb manufacturer Energy Mad says it is still waiting for a resolution of an "out of stock" issue related to a distribution agreement with Amazon.

The Christchurch-based firm announced in late January that it had started selling its energy-saving bulbs through Amazon United States, the world's largest online retailer.

It said that three of its spiral compact fluorescent lamps and one LED (light emitting diode) reflector could be bought online through Amazon under Energy Mad's United States "Ecospiral" brand.

But a search of Amazon's United States online site shows the four Ecospiral light bulbs are carrying the tag: "Temporarily out of stock. Order now, and we'll deliver when available".

Energy Mad managing director Chris Mardon said today that the "out of stock" situation arose because of comprehensive Amazon processes required to be completed before Amazon placed initial purchase orders of the bulbs.

He said Energy Mad had had just completed these processes with the retailer.

"[We are] now are waiting for confirmation from Amazon as to when the initial purchase orders will be fulfilled, and when our light bulbs will appear in Amazon stock", he said.

He said the key driver for Amazon sales growth would come from securing Electricity Utility funding to lower the cost of Energy Mad's light bulbs sold on Amazon and to encourage customers to go to Amazon's site.

"We are having continued discussions with Electricity Utilities in the United States about them funding Energy Mad's light bulbs sold on Amazon, and the reception is encouraging," Mardon said.

Energy Mad announced in late January that the bulbs would be available for sale online, but the site had experienced technical difficulties, with the bulbs not appearing in Amazon search engines.

This afternoon Energy Mad shares were trading steady at 37 cents having retreated from a late-January high that followed the initial announcement.

Amazon United States receives 105 million unique visitors each month.

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