Deal music to Telecom customers' ears

TOM PULLAR-STRECKER
Last updated 10:11 27/02/2014

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Big-spending Telecom mobile customers will get free access to 20 million music tracks through their smartphones and computers after the company teamed up with streaming music service Spotify.

The partnership will see customers on Telecom's $29 "ultra mobile" prepaid pack and post-paid customers on ultra mobile plans costing $59 or more offered free Spotify Premium subscriptions, which usually cost $12.99 a month.

Telecom would not say how many customers would qualify.

Spotify is the world's best-known "all-you-can-eat" music streaming service, with 24 million customers around the world. The company, which was founded in Sweden, launched in New Zealand in 2012, shortly after United States-based rival Rdio.

Both companies offer extremely comprehensive music catalogues. Music can be streamed or downloaded over mobile broadband or home wi-fi connections and played on internet-connected devices such as computers, tablets, iPods and smartphones.

Because many HiFi and home speaker systems now have wireless connectivity options such as Bluetooth that allow them to receive music from internet-connected devices, they can provide a complete alternative to maintaining a CD collection.

Telecom would not reveal how much it was paying Spotify for the right to provide its advertisement-free premium service as a freebie to customers. Retail boss Chris Quin said it would be a great bonus for customers that he hoped would attract more people to Telecom.

Universal Music New Zealand chairman Adam Holt said in a joint statement with Telecom that similar partnerships overseas had proven to be a magic combination.

"Telecom's partnership with Spotify is a significant milestone in the development of and growth of legal music streaming services in New Zealand," he said.

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- Fairfax Media

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