More and more abandon landlines - survey

RICHARD MEADOWS
Last updated 12:43 12/07/2012
Landlines
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CALL ME MAYBE: A third of Generation Y have abandoned landlines altogether.

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Landline phones risk being dialled out of existence, as research shows many of the younger generation use their mobile for all their calls.

Canstar Blue's mobile phone survey found that a third of Generation Y have abandoned landlines altogether.

That compared to 14 per cent of Generation X respondents and just 8 per cent of Baby Boomers.

Younger Kiwis were also four times more likely than Baby Boomers to spend time at work checking Facebook or Twitter on their mobile.

The majority of customers preferred pre-pay plans over fixed contracts, with two thirds of the younger generation paying as they go.

"In the US market, consumers are shifting to prepay, no-commitment deals, because of economic hardship," said Canstar NZ national manager Derek Bonnar.

"It's possible that this is also happening in New Zealand."

Canstar Blue handed its Most Satisfied Customer award to challenger brand 2degrees, which received five stars for the retail experience it provided.

That was ahead of major telco competitors Telecom and Vodafone (four stars), and retailer The Warehouse (three stars).

The survey also uncovered the early uptake of mobile commerce, with 30 per cent of Gen X and 28 per cent of Gen Y respondents using their phones as a payment method.

But Bonnar cautioned that while consumers were doing more with their phones, there was also a lack of thinking about security.

"Only 32 per cent use a password to protect their personal details, which is worrying when our research shows an increasing reliance on phones to store information and pay for goods," he said.

"In fact, this mobile commerce trend is laying the foundation for an escalating battle for control of people's wallets between mobile phone companies and the banks."

Canstar Blue's research was based on a survey of 1,358 people who bought a mobile or plan from a New Zealand retailer during the past year.

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- The Dominion Post

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