Porirua-based chocolate maker Whittaker's has moved up two places from 2011 to be this country's most trusted brand in an annual Reader's Digest survey.
The 2011 number one, St John, was pushed back to second this year, while cooking and baking goods brand Edmonds debuted in third place.
Wattie's was unchanged from last year at fourth, Sanitarium moved up three places to fifth, Tip Top slipped a place to sixth, Lemon & Paeroa lifted three spots to seventh, Dettol slipped from runner up last year to eighth place, Toyota was unchanged at nine, and Colgate slipped three places to 10th.
Results of the eighth annual survey are published today in the August issue of Reader's Digest New Zealand. Over 1200 people voted in the online survey.
Some solid favourite category brands were confirmed again. Sony topped electronics and Fisher & Paykel led whitegoods, with both companies having been number one in their categories since the survey began in 2005.
Category results (winner followed by highly commended)
NZ iconic brands - Watties, Whittakers
Banks - KiwiBank, ASB
Breakfast food - Sanitarium, Kellogg's
Car brands - Toyota, Ford
Cleaning products - Dettol, Jif
Confectionery - Whittaker's, Nestle
DIY power tools - Stihl, Black & Decker
Dry foods - Sanitarium, Tip Top
Electronics - Sony, Panasonic
Fast food - Subway, McDonalds
Frozen food - Watties, Bird's Eye
Gardening equipment - Masport, Stihl
Home improvement stores - Mitre 10, Bunnings
Hotel/motel accommodation - Copthorne, Millennium
Insurance providers - AA Insurance, Southern Cross
Kitchen appliances - Breville, Kenwood
Packaged foods - Watties, Sanitarium
Pain relief - Panadol, Nurofen
Paint brands - Resene, Dulux
Pet food brands - Whiskas, Purina One
Retail brands - Farmers, NZ Post
Supermarket brands - Countdown, PaknSave
Toiletries & cosmetics - Colgate, Dove
Vitamins & supplements - Healtheries, Blackmores
Whitegoods - Fisher & Paykel, Samsung
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