Ads tap into film success
Companies are tapping into the popularity of New Zealand's most successful local film, Boy, for advertising campaigns including a new Vodafone ad featuring teenage actor James Rolleston.
Rolleston roams through locations from Hollywood to Bluff in the advertisement which aired last night in an attempt to brand Kiwis as "doers".
Boy was released in 2010 and is the highest-grossing film set in New Zealand, with a box office take of $9.3 million.
Boy's director Taika Waititi has also appeared in television advertising recently for Steinlager Pure, using his unique humour to poke fun at Kiwi characteristics.
Ad agency Draft FCB has taken a similar tack with Vodafone in its production which includes a wax figure of Ernest Rutherford, a robot dolphin and a man riding his scooter the length of New Zealand.
Film and television actor Cliff Curtis also features in the new Vodafone ad, undergoing a poolside massage at a Hollywood mansion.
The campaign is designed to push people to a new Vodafone website which connects smartphone users with helpful Apple or Google apps.
Watch the tv spot here.
- © Fairfax NZ News