Supermarket sets up bus stop shops

Last updated 07:38 21/11/2012
Bus stop

Countdown's new bus stop shop in Lambton Quay.

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Wellingtonians waiting at the bus stop can now spend that time doing their Christmas shopping.

Countdown supermarket has installed a feature at a Lambton Square bus stop which lets anyone with a smartphone and Countdown's mobile app to  scan barcodes on display and get their purchases delivered to their home.

Products on display were chosen as they would be the typical food items at a Christmas dinner, Countdown general manager of marketing Bridget Lamont said.

''It's very much a trial at the moment. It's far too early to tell if it's going to take off but we do have ideas for a new scene after Christmas.''

The Christmas scene could be replaced with a summer barbecue scene after the festive season.

Lamont said the idea had been in use overseas in Australia, Korea and Britain.

The campaign has been launched at Lambton Square as well as at bus stops in Auckland and Christchurch. If successful it could be expanded to more sites, including more bus stops around Wellington.

Countdown launched its mobile app in May and since then it has been downloaded about 190,000 times.

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- The Dominion Post


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