Promotion's ham-fisted error

TOM PULLAR-STRECKER
Last updated 07:56 27/11/2013

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Some shoppers hunting for bargains on "Click Monday" were left with a sour taste in their mouth after Countdown's offer of whole hams for $8.99 turned out to be too good to be true.

The supermarket was one of more than 80 retailers to offer discounts during the 24-hour online sale, which was the first attempt in New Zealand to emulate United States' "Cyber Monday" sales phenomenon.

Click Monday ended at 7pm last night. Organiser Cate Bryant said yesterday that the promotion was on track to generate additional sales of between $1 million and $1.5m for its retail partners, over and above what they would normally have expected to sell that day.

The website set up to promote Click Monday offers received about 300,000 visits.

However, some shoppers were disappointed after finding out Countdown's ham offer was a "human error" and its hams were priced at $8.99 per kilogram, rather than per piece.

A Countdown spokeswoman apologised and said most shoppers were understanding.

The supermarket chain contacted purchasers to see if they still wanted to buy at the correct price, and offered those that did free delivery.

That did not satisfy one excited shopper in Christchurch who ordered five whole hams at what she had thought was a knockdown price, and felt Countdown should honour the deal.

"You go on to a big online sale expecting great deals and you spot one, only to have that taken away because of someone else's mistake," she said.

Bryant said the retailers that got the most "click throughs" were Toyworld, Glassons, Bendon Lingerie, Last Season and Shoe Connection. Retailers that got behind the event with "great offers" were the ones that got the best results, she said.

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- BusinessDay

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