The beauty of starting a small firm

Last updated 05:00 16/06/2014

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Beauty company Caci is celebrating 20 years in business with plans to open 10 new franchise stores in the next year.

Jackie Smith founded the business with her husband David Smith in 1994. The company provides expertise in cosmetic enhancement such as Botox, laser hair removal and treating skin issues such as pigmentation, scarring, sun damage, wrinkles and acne.

Why did you decide to start your own business?

I've always been someone who challenges the norm, to a greater or lesser degree. It's difficult to be like that and to enjoy work inside conventional organisations. The best solution is to work for yourself.

What's the best way of knowing whether an idea is worth pursuing?

We follow the lean methodology of small tests of new concepts until you refine your idea into something workable.

Describe one attribute you consider essential to becoming a successful entrepreneur?

I think most entrepreneurs have a sense of restlessness. They want to change things. They are not happy with the status quo, and they want to prove that they can make those changes.

What have you sacrificed to be an entrepreneur?

Family time. Having a business is like having a very demanding child.

What have you gained from being an entrepreneur?

It is very satisfying to know that something I started now employs over 150 people nationwide. I am very passionate about the value of small business to this country and its economy.

Who is your "business guru", or who do you admire, and why?

Verne Harnish (Entrepreneurs' Organisation founder). He encapsulates how to be successful in business. Implement his "Rockefeller Habits" and your chances of success increase dramatically.

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- Fairfax Media

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