Kiwi app shows UK marketers the way

COLLETTE DEVLIN
Last updated 05:00 06/08/2014
Millie Jocelyn
KEVIN STENT/Fairfax NZ
BRITISH EXPANSION: Showcase CEO Millie Jocelyn will travel to London to expand her marketing app-building business in UK and Europe. 

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Not many 33-year-olds can say they are at the helm of a successful company, expanding into Britain.

But Millie Jocelyn, the chief executive of Showcase - a Wellington-based app creation business - boasts such a record.

Her business is expanding into Britain and Europe, partnering with Vodafone Global Enterprise.

Jocelyn, the majority shareholder, and six staff create apps for marketing professionals, using existing company material, such as brochures, videos or slideshows. They are then published on staff tablets and smartphones.

She will be based in London from September to November, supporting Vodafone with her expertise, as it re-sells a version of Showcase to its customers.

"We do not have resources to enter this market on our own, so we want this to be a successful partnership."

Jocelyn's CV does not read like any other high-flying chief executive's. She cites hard work and "accepting all tasks" in various jobs for giving her the broad knowledge needed to be appointed Showcase CEO this year.

Jocelyn grew up on a peach orchard in Bannockburn, Central Otago, and studied art theory at university. Her first job was as a graphic design receptionist in 2004. At the time she could not use a computer, so convinced the boss to hire her by offering baking for staff meetings.

In 2008, she moved to Wellington to work in an administration role at an advertising agency, moving into an account position before co-founding Showcase in 2011.

The idea for Showcase came after working on an advertising project, distributing sponsor content to Olympic teams via iPads.

"At the time we thought this was a communication challenge many companies will want to solve when tablets become generic.

"We started the business in an agile way, building the bones of the product and selling it to people we thought it would suit," she said.

During its first year, Z Energy and Hyundai were customers.

Showcase was able to gain traction and grow after winning custom from further high-profile brands such as The Warehouse Group, Mitsubishi, Meridian, Telecom and SkyCity.

Its business plan is now focused on growth during the next two years, including in Australia.

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- The Dominion Post

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