Alcohol delivery service vows to be back in business soon

Wellington online alcohol delivery service  Quenched is promising to be "back online soon".

Wellington online alcohol delivery service Quenched is promising to be "back online soon".

An online business promising to deliver alcohol to your doorstep in under 45 minutes is vowing to return after closing down last week.

Quenched, founded by friends David Loveridge, Tom Brown and Anika Rani, launched earlier this month, but shut down last Thursday after criticisms that it was providing an easy way for drunk people to "refuel".

The service allowed people to buy wine, beer, cider, spirits and snacks online and get it delivered to an address in central Wellington with a delivery fee of just $5. If the order was more than $50, delivery was free.

David Loveridge, left, Anika Rani and Tom Brown, launched Quenched in Wellington last week, with the aim of delivering ...
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David Loveridge, left, Anika Rani and Tom Brown, launched Quenched in Wellington last week, with the aim of delivering alcohol to customers' doorsteps in under 45 minutes.

On Tuesday, the website said: "To our loyal supporters – the party's not over. It was gate-crashed and we couldn't handle the crowd. We're 'refuelling' the site and will be back online soon."

It also appears people can still log in if they have a password.

When Dunedin School of Medicine professor Jennie Connor first heard of the new service, she said it was a very bad idea.

Wellington home delivery company Quenched took down its website after facing criticism from doctors.

Wellington home delivery company Quenched took down its website after facing criticism from doctors.

"This allows for intoxicated people at a party to make a decision, while intoxicated, to drink some more, and this is very unhealthy behaviour. It's making refuelling easier, and they are asking for trouble."

Speaking on Tuesday, she noted that the latest announcement played on her words, and said she was not surprised to hear the business planned to be back in operation.

"You don't put all your work on a business and then walk away from it. People are well within their rights to do this sort of thing, even though we hope they don't do it. It's hard to argue, though."

There was no social benefit to such a business, she said.

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Rani said Quenched had been busy since last week's publicity, but refused to comment further.

"We are quite keen to manage it by ourselves and keep in touch with all our supporters by our own means."

The service was advertising with slogans including "Delivering happiness", and  "Need booze quick? We'll have it to your door in 45 minutes. Don't stop the party at your place early, we are here to help."

Those quickly changed after the criticism. The summaries now read: "Quenched is an innovative company powering convenient delivery of alcohol, snacks and other beverages."

Last week, Connor said perhaps the owners were rethinking the whole idea. "Or maybe they are getting away from the public eye. I think they were just a bit naive."

 - Stuff

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