Patternsnap on track to becoming universal interior design tool

Founder of Patternsnap Virginia Fay is a trained architect originally from Dunedin.

Founder of Patternsnap Virginia Fay is a trained architect originally from Dunedin.

Architect Virginia Fay created her Patternsnap app after getting fed up with how difficult it was to find design samples online.

The app, developed with with co-founder Steven Dodd, allows designers to browse wallpaper and fabric samples as well as find out where to buy those samples.

"We're trying to translate an old medium into a digital one, but also trying to create the same feeling that going into a showroom creates," Fay said.

READ MORE: Lightning Lab XX programme to help Little Yellow Bird fly

"It's like being a kid in a candy store. I've got this dream of creating something that creates the same level of excitement."

Fay and Dodd have joined six other startup teams in Lightning Lab's first female-focused business acceleration programme, Lightning Lab XX.

Based in Wellington, the startups have 13 weeks to work on their business with the help of mentors and $20,000 each in seed funding.

The app boasts 200 brands and close to 50,000 samples.

Lightning Lab XX has given Fay a chance to focus entirely on developing the business and accessing support networks.

"As a start-up you're doing a lot of stuff in isolation and you just need that reassurance you're on the right track," she said.

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"As a woman, I think we're less likely to take risks. We want to have all our ducks in a row before we jump in."

The programme ends with the chance for the startups to pitch to potential investors for funding.

Fay said she was unsure what level of funding she would go for, or even if that was an option for her business.

But, she has been working on a premium version of the app as well as building up both the user and company base, so growth was certainly on her radar.

"It's a global tool. We want it to be one that every interior designer will use."

 - Stuff


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