Lion buys Emerson's craft brewery

21:57, Nov 05 2012

Emerson's craft brewery has been bought by Lion NZ but will remain a stand-alone company producing the same range of beers with its current staff of 12.

"It is business as usual for Emerson's – the taste, integrity to style, quality and consistency of our beers will remain the same," brewery founder Richard Emerson said in a statement.

"Lion's ownership allows us to continue doing what we do well –experimenting and brewing great beer. We will now have the backing to help us to realise our growth aspirations".

Emerson's – founded in 1992 – is a multi-award winning craft brewery. Its core line of beers are Pilsner, Bookbinder, 1812 Pale Ale and London Porter, and three are the three wheat beers, Weiss, Dunkel and Weizen bock. It also has four annual releases – Taieri George, JP Belgian, Southern Clam Stout and APA – and a periodic "brewers series" of limited edition beers.

Emerson, general manager Bob King and brewing manager Chris O'Leary will continue the day to day running of Emerson's. All other roles within the Emerson's business will remain unchanged.

Rory Glass, Lion NZ managing director said Emerson's was a fantastic brand. "It complements Lion's existing beer portfolio well and allows us to offer our customers an enhanced proposition with a leading portfolio of brands across the specialty, boutique and popular craft market."

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