Bar display earns gold award for local sign-writer
A New York subway themed bar display has snagged an Upper Hutt signwriting company a national award.
Dzine Signs came away with a gold award in the Exhibition Stands category at the New Zealand Sign and Display Awards held in Dunedin on May 6.
The company also won a silver award in the Work By An Apprentice category.
Dzine Signs manager Steve Brattle said it was great to be recognised by their peers and the awards meant a great deal to him and the company.
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"It's amazing. To get the only gold award out of the whole of New Zealand, out of all the sign-makers, [to think] we're number one."
The award was testament to the hard work and skill that his staff put into their craft.
"You've got to be a good artist and sculptor. You have to be able to visualise the ideas. That's the difference between a real sign manufacturer and someone who has bought themselves a machine and entered the industry by default."
The gold award was for the "Brew York" display the company made for Upper Hutt brewers Panhead and used at the 2016 Beervana festival in Wellington.
It featured a subway train background printed on PVC and a bar made of painted MDF and printed tiles to mimic the look of the subway.
Brattle said he enjoyed working with innovative companies such as Panhead.
It had been a fun project and the company was challenged to think outside of the box.
Panhead founder Mike Neilson said they wanted to push punters' experiences at Beervana to a new level and Dzine's display had helped transform the stall into a fun and engaging space.
"Beers are only one bit of having fun. [We wanted to] challenge what drinking beer at a festival can be."
Dzine had done a great job on the eye-catching build and thoroughly deserved their award.
"It was excellent, they bought our ideas to reality. It's a testament to them and their skills, and to do it in a non-conventional way, they exceeded what we expected them to do for us."
- Hutt News