MeMINI camera gets big support

LAURA WALTERS
Last updated 15:59 16/01/2014

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A new wearable camera has smashed its online fundraising goal within the first eight days of its Kickstarter campaign.

Kiwi entrepreneur Sam Lee took his retrospective recording camera, meMINI, to the world through an online crowdfunding campaign, launched at the world Consumer Electronics Show in Las Vegas on January 6.

The wearable camera has already received financial pledges from about 350 people, breaking its initial fundraising goal of $50,000.

Speaking from the United States, Lee said he and camera developer Ben Bodley were now working on what their next financial "stretch goal" would be.

If the pair achieved their next goal they could add a custom battery to the camera and make it slimmer, Lee said.

"It's been going really, really great."

He was amazed how much coverage the camera received during the world's largest technology symposium in Las Vegas, Lee said.

None of the other technology companies at the show were working on the same concept so Lee was sure meMINI was original, he said.

"We're just really stoked with the support we've had from New Zealand at the end of the day."

Being a Kiwi cleared a "pathway of credibility" during the meMINI launch in the US, he said.

He had no intention of stopping at the $50,000 goal.

He planned to continue extending his funding goals until the online campaign ended on February 4.

Lee would be back in New Zealand this weekend and planned to "hit the ground running".

"You can't take your foot off the pedal."

The more money he could raise on the web-based crowdfunding site, the better, Lee said.

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- Fairfax Media

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