WotWots prepare to invade on a grand scale

DAVE BURGESS
Last updated 05:00 30/01/2014

Relevant offers

Small Business

Kiwi tequila captures local spirit How to sell more online in 2015 The female funding fiasco Xero: Small firms big earners for NZ economy More SMEs in $500K club History you can hold in your hand What's holding you back in business? PowerHouse looks to energise Small biz goals for large parties Frogparking leaps onto Government grant lilypad

The WotWots will soon invade bedrooms throughout Turkey and Russia after Wellington's Pukeko Pictures signed a home textiles deal with Zorluteks Textile.

The preschool TV twosome will feature on a range of textiles, including bed linen, duvets, bed skirts, pillow cases, comforters, curtains, bath towels, terrycloth robes, polar fleece blankets, acrylic blankets, plush cushions, ready beds and window shades.

The products will brighten the day of children in Russia, Ukraine, Kazakhstan, Azerbaijan, Georgia, Moldova, Belarus and Turkey.

The Zorlu Textiles Group is the leader of the Turkish home textiles sector. It holds the home textiles licences on dozens of famous cartoon and other characters in many countries, and controls an important share of the licensed products market.

Pukeko Pictures is an independent entertainment production company founded in 2008 by Sir Richard Taylor, Tania Rodger and Martin Baynton.

Company chief executive Andrew Smith said The WotWots brand continued to be universal in its appeal and a popular preschool choice for children and their families.

Smith said he was working with local agents in other key territories to build the WotWots brand on the back of strong audience broadcast ratings.

Ad Feedback

- BusinessDay

Special offers
Opinion poll

Do you feel better off than at this time last year?

Yes

No

In some areas yes, others no

Vote Result

Featured Promotions

Sponsored Content