Suppliers woo Wellington's plate-makers

Last updated 05:00 04/02/2014

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Taste buds couldn't help but be tempted at the Wellington on a Plate Supplier Showcase as produce ranging from wine and cider to dumplings and pies attacked the senses.

The industry-only event held yesterday at the Chaffers Dock Building was the first step in producers and suppliers getting their goods onto menus during the Wellington on a Plate festival later this year.

Yellow Brick Road founder and managing director Rachel Taulelei said the event was important for her Miramar-based sustainable seafood company.

The festival, scheduled for August, was a good time to tell the "Wellington story," she said. "I am a firm believer that it's about the people as much as the business and produce. There is always a story. There is always passion and commitment."

Mindfood magazine chief editor, Australian-based Michael McHugh, said some of the producers at the supplier showcase didn't recognise the true quality of their goods.

"If they were in Sydney they'd be snaffled by all sorts of retailers."

More than 40 of the region's top producers and suppliers attended yesterday's event.

Last year's Wellington on a Plate attracted 25,670 unique festivalgoers who attended 113 events, buying $1.1 million of of tickets along the way. Overall the festival generated $4.1m GDP value to the Wellington regional economy.

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- BusinessDay

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