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It has become almost as famous for its long queues of customers as its product, but now international news website CNN says Queenstown hamburger restaurant Fergburger "may be the best burger joint on the planet".
"Like checking out the Eiffel Tower in Paris, Ferg's has become the compulsory stop in Queenstown," CNN said.
"If Michelin stars were still dished out the way they originally were, Fergburger would bag at least a couple, arguably three."
Founded in 2001 by owner and sole director Anthony Smith, Fergburger began as a "hole in the wall" operation in Queenstown's Cow Lane using a couple of household barbecues before it moved to its current Shotover St location in 2005.
For a company that has never employed anyone in sales or marketing roles, Fergburger has succeeded in attracting favourable international publicity.
In 2011, Fergburger was named by British newspaper The Daily Telegraph as one of the best things about a World Cup taking place in New Zealand.
On the traveller review website TripAdvisor, Fergburger has attracted 2372 (mostly positive) reviews and is rated the No 6 restaurant out of 178 eateries listed in Queenstown.
So was the CNN mention the result of good public relations or was it just a fluke?
"I certainly wouldn't describe it as a fluke," Fergburger general manager Steve Bradley said. "There's 13 years of hard work behind that story."
While the company regularly receives offers from other fast-food companies who want to franchise the Fergburger brand, it has so far turned down all suitors, Mr Bradley said.
"It would take something very special, but we are certainly not closed to the idea."
- © Fairfax NZ News
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