BBQ on ute gets thumbs down

Last updated 18:16 24/02/2014

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If you sizzle sausages and drive, you're a bloody idiot, according to the Advertising Standards Authority (ASA).

A complaint has been upheld over a television advertisement featuring comedian Leigh Hart barbecuing Hellers sausages on the back of a utility vehicle.

The ute is shown driving at speed across a country road. Hart is standing up barbecuing on the back of its tray with two other people.

In the ad Hart says: "To get your barbie going really well, you will need ventilation ... about 200kmh should do it."

The complainant said this was irresponsible and contrary to the road code.

The advertisers for Hellers said the scene was intended to be humorous and "not to be taken too seriously".

In its decision, the ASA complaints board noted none of the people in the back of the ute was restrained in any way.

The majority of the board said the scene portrayed an "illegal and dangerous practice that would encourage a disregard for safety".

It ruled the advertisement was not prepared with a due sense of social responsibility to consumers.


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- © Fairfax NZ News

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