Admark's spiderman lunchbox label wins award

NARELLE HENSON
Last updated 12:46 13/03/2014
Admark
SUPPLIED

OUT OF THE BOX: Hamilton company Admark has won an international award for its Spider-Man label.

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First it was the Hobbit, now it's Spider-Man. Hamilton company Admark has won another international award for its lunchbox label featuring the sticky-fingered hero, after success last year with its Hobbit-themed label which covered an aeroplane.

The in-mould Spidey label made for Sistema beat out competition from Australia, China, India, Japan, the United States and Europe to take top honours in the Flexo Colour Process Category.

The Hobbit-themed sticky label wasn't left out either - it received an honourable mention in the Combination Colour Process category. The 830 square metre label, which covered an Air New Zealand Boeing 777-300, was the largest ever made in the world.

The World Label Awards were held in Brussels. In order to compete, Admark first had to win a New Zealand printing award, then be nominated by the New Zealand industry body.

Admark marketing director Lisa Pilling said the company had checked the awards results online to see if they'd won anything.

She said the team was "pretty pleased" when they found out about the award.

"It's a huge honour for a little, local Hamilton company.

"We're just top of the game really, internationally, with what we do."

She said the team was hoping the award would mean plenty more work with Sistema. In the meantime, it had several big projects to keep it busy, including installing the signage on Cambridge's Avantidrome.

Pilling said the company got its cutting edge from having the best staff and machinery.

"The majority of our staff have been there more than 20 years, so they're highly experienced, and highly trained.

"And we want to be the best on the world stage."

Admark now has 16 international gold awards to its name, dating back to 2003.

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- Waikato

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