App nominated for Sports Emmy

NICOLE MATHEWSON
Last updated 05:00 28/03/2014

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A hi-tech collaboration between several South Island businesses to create a state of the art mobile app for the America's Cup has been nominated for a Sports Emmy award.

Dunedin-based Ian Taylor's sports graphic company, Animation Research Ltd (ARL), is up against teams from the PGA Tour, the National Collegiate Athletic Association and the NFL for the award for outstanding new approaches to sports event coverage at the 35th annual Sports Emmy awards.

Taylor said he was made aware of the "very exciting" nomination yesterday.

His company had been making graphics for the America's Cup competition since 1992 and had recognised how important "second screens" like smartphones and tablet computers would be for fans during last year's event in San Francisco.

The company worked with independent designer Nathan Martin, of Dunedin, and developers James Sugrue, of Timaru, and Stu Sharpe, of Queenstown, to create the official America's Cup mobile app.

The product allowed fans to view news coverage, listen to commentary and watch races from every camera angle available - including from the boats themselves.

"We created a whole new experience . . . bringing together all of the aspects in one place seamlessly like no other application had done before," Taylor said.

The product was an example of how technology was changing the way businesses could work together, and the Emmy nomination highlighted the fact New Zealand had so many bright young people working in the hi-tech world, he said.

The ARL product was the only mobile app nominated in this year's Sports Emmy awards - the other nominations related to digital television projects.

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- The Press

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