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YOU want your business to grow, so you've got be on Facebook, right?
Yes, but how successful you are depends on how you appear on Facebook. Sometimes you don't need a whole page to catch people's attention. Sometimes all you need is a thumbnail pic and about 20 words.
Sounds crazy, right. Well go on Facebook and let your eyes drift to the right-hand column. Those ads, when they work, they really work.
Last year, that column made $4 billion, boosting the profiles and balance sheets of the companies that featured in it.
Here, according to Facebook research, are five steps to producing the perfect Facebook ad:
1. Have a focal point
There's not a lot of room for words and pictures in a Facebook ad so you have to be pretty direct. Cutesy arty shots may look pretty when they're the full size of your screen but at thumbnail resolution they have a tendency to become background noise. Similarly, a poorly cropped image of your logo or product line can strain the eyes. Choose an image that will clearly stick in the mind of consumers.
2. Identify yourself
It's no use choosing a strong image if it doesn't tell people who you are. Ditto for the headline above the pic. Put your brand front and centre.
3. Remember your brand
Personality counts for a lot, so you should remember yours. If your company has a wholesome family image, then the tone of your ad should reflect that; racy or unfamiliar language will either put off or confuse consumers.
4. Get your point across
Getting noticed can be a huge boon, but it's a double-edge sword if the reader is noticing you for all the wrong reasons. Crazy promises and a flood of exclamation points don't mean social media success. You've only a few words so it's best to be straightforward. Sometimes it's better to be blunt than trying to be clever and failing.
5. Reward the reader
Ads that work the best are ones that reward the reader. The reward doesn't need to be a prize such as a free trip somewhere; it can be emotional - making the reader smile - or chance to join a community of like-minded people or a sense that they can learn something.
- © Fairfax NZ News