Fuelling the foodbox

20:56, Jan 28 2013

Want to create a bigger market for your startup – and help socially minded ventures in the process? Wellington company Bucky Box has the recipe to do just that: a Food Startup Challenge.

Bucky Box launched nearly two years ago, offering foodbox schemes software to automate administration, accounts and logistics. Food distribution or foodbox schemes deliver locally grown produce to their communities.

The Food Startup Challenge waives the initial Bucky Box joining and administration costs for startups, which will be paid for out of the company’s US$500,000 software fund. Each startup will be allocated money from the pool; once spent the startup pays monthly fees. The challenge also offers the startup an e-book, How to Run a Local Food Enterprise, and a small business support package. The challenge is set to launch on 6 February and will last for three months. It is aimed at startups less than a year old. 

Bucky Box community coordinator Sam Rye says the challenge helps Bucky Box get its name out among newer distributors.

“It’s one way to get people looking at the software and using it.” 

Rye says many food distribution startups need software to get their scheme up and running, along with support, funding and publicity.


“Lots of people are teetering on the edge of starting their own scheme, and this gives them to push to do it.”

Between 20 and 30 Australasian food distribution schemes have said they want to be involved in the challenge, says Rye.

One was Christchurch’s Garden City 2.0 co-founder Bailey Peryman, who says the challenge is a chance for the scheme to take stock of itself, its practices and progress.

“We were more motivated by the support Bucky Box will provide than the fund. The team has held our hand and been really helpful so far, so when we found out about this [challenge], it seemed like a golden offer.”

The next step will be launching the challenge globally. Later in the year Rye will travel to Europe, the UK, France, Germany and North America to launch the challenge in those locations.