Phoenix rising

Last updated 05:00 07/02/2013
Beauty entrepreneur Phoenix Renata.

Relevant offers


Gas detection firm averting tragedy Kiwi startup pulls out of on-demand race Seven summer books for business readers How to find IT staff New Zealand's cleanest and greenest firms Old boys' club bad for business Business booming for Christmas decoration firm Kiwi entrepreneurs investing back International exec makes Christchurch home Partnerships key to success in Aus

Kiwi entrepreneur Phoenix Renata is on a mission to beautify the world. She already has 11 stores across Australia and New Zealand - eight with fashion designer Annah Stretton – and four more are on the plan.

Stretton is more than just Renata’s business partner, she’s a mentor with 21 years’ experience in the fashion industry.

In fact, Stretton says the business relationship goes beyond mentoring.

“A mentor is too fleeting, I prefer to encourage and occasionally tweak.

“I help her move forward by guiding her. I have 21 years of experience in this industry, and I use this experience in steering them to avoid the school of hard knocks I went through.”  

Renata and Stretton’s stores are called Birds of a Feather and offer Stretton’s clothing, Phoenix cosmetics and café cuisine.

Their locations - including Invercargill, Hamilton and the Auckland suburb of Howick – seem at odds with luxury brands. But they’re a key part of Renata’s growth strategy.

“I don’t care about glamorous locations, I care about the business. I target small areas so I can make money and build my brand until I’m ready to open in larger cities.”

The pair plans to open a Melbourne store soon, and then expand into Perth and Sydney.

Renata’s advice for would-be startup founders is to do the groundwork. “You need a solid business plan, plenty of capital and a thorough understanding of the market and industry,” she says.

Ad Feedback

- Unlimited

Special offers
Opinion poll

What is the biggest challenge your small business is facing in 2014?

High New Zealand dollar

Supply chain issues

Credit control or late payments

Skills shortage

Compliance costs

Vote Result

Related story: (See story)

Featured Promotions

Sponsored Content